Big Media, Small Brand
How To Land + Monetize Media For Your Business
I founded Bravely, my financial education company in 2017, and in my first year of business I was
- profiled in Austin Woman Magazine
- quoted in Glamour Magazine twice
- had my writing syndicated by Forbes
This all happened while I had less than 3,000 followers on Instagram, only 1,500 email subscribers, and no concrete PR strategy. People were coming to me naturally, because of my content, my online presentation, and my behind the scenes organization and behavior.
Today, I've also successfully launched a podcast called The Fairer Cents that has been featured in
- Essence Magazine
- named a top money podcast by Forbes
- named a money podcast actually worth listening to by Mic.
In less than 3 years, both of the companies I've started have garnered national media attention. And I'd like to tell you how you can do the same.
WHAT ARE YOU COVERING?
What will this course cover? So glad you asked boo boo!
- understanding what your media value is
Why do you want media mentions? What can it do for your brand?
- how to define your media story, your voice and your brand
What makes you unique? What brings people to you, and how do you keep them hooked?
- how to respond to media pitches in a professional yet personal tone
No one likes a Negative Nancy.
- exact language to use in media pitches
There are so many shitty emails out there. Don't write one. We'll cover how you can push past the noise!
- how to identify the outlets that will bring you the biggest ROI
Not all media is equal, and not all media means more business for you. We'll define which outlets are right for you.
- the golden rules of writing or sharing compelling stories that media WANTS to feature
You know you have a great story- but are you telling it in a way that makes people want to listen to you?
-creating a website and social media handles that make it easy to get in touch with you
I'll share examples of my media interactions and we'll cover both how to get media to COME TO YOU as well as best practices to GO FIND MEDIA MENTIONS.
Bravely was founded in January 2017 by Kara Perez. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood.
Kara paid off $25,302 in loans on a salary of less than $30,000, the final $18,000 in just ten months. After becoming debt free in June 2015, Kara created Bravely to help other women take control of their financial lives.
In 2013, Kara earned $16,183.51
In 2014, Kara earned $18,423
In 2015, Kara earned $32,249.63
Today Kara is debt free, runs a successful company, and has been featured in Glamour, Essence, and named a top female financial influencer by US News.