Big Media, Small Brand

How To Land + Monetize Media For Your Business

I founded Bravely, my financial education company in 2017, and in my first year of business I was

This all happened while I had less than 3,000 followers on Instagram, only 1,500 email subscribers, and no concrete PR strategy. People were coming to me naturally, because of my content, my online presentation, and my behind the scenes organization and behavior.

Today, I've also successfully launched a podcast called The Fairer Cents that has been featured in

Things with Bravely have been heating up too. I've been titled a top female financial influencer by US News, featured on ABC Nightline, and I speak at conferences around the country.

In less than 3 years, both of the companies I've started have garnered national media attention. And I'd like to tell you how you can do the same.


What will this course cover? So glad you asked boo boo!

- understanding what your media value is

Why do you want media mentions? What can it do for your brand?

- how to define your media story, your voice and your brand

What makes you unique? What brings people to you, and how do you keep them hooked?

- how to respond to media pitches in a professional yet personal tone

No one likes a Negative Nancy.

- exact language to use in media pitches

There are so many shitty emails out there. Don't write one. We'll cover how you can push past the noise!

- how to identify the outlets that will bring you the biggest ROI

Not all media is equal, and not all media means more business for you. We'll define which outlets are right for you.

- the golden rules of writing or sharing compelling stories that media WANTS to feature

You know you have a great story- but are you telling it in a way that makes people want to listen to you?

-creating a website and social media handles that make it easy to get in touch with you

I'll share examples of my media interactions and we'll cover both how to get media to COME TO YOU as well as best practices to GO FIND MEDIA MENTIONS.

Your Instructor

Kara Perez
Kara Perez

Bravely was founded in January 2017 by Kara Perez. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood.

Kara paid off $25,302 in loans on a salary of less than $30,000, the final $18,000 in just ten months. After becoming debt free in June 2015, Kara created Bravely to help other women take control of their financial lives.

In 2013, Kara earned $16,183.51

In 2014, Kara earned $18,423

In 2015, Kara earned $32,249.63

Today Kara is debt free, runs a successful company, and has been featured in Glamour, Essence, and named a top female financial influencer by US News.

Course Curriculum

  Welcome and how to use this course
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  Module 1: What Can Media Do For You?
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  Module 2: What is Your Media Story?
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  Module 3: Is Your Brand Media Ready?
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  Module 4: Make it Easy For People to Reach You
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  Module 5: How Networking Can Mean Big Media Mentions
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  Module 6: Which Outlets Actually Matter For Your Brand?
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  Module 7: Don't Be The Person That Sends Shitty Pitches
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  Module 8: How to Say No to Media Outlets
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long will this course take?
This is designed to be completed, start to finish, including doing the attached workbook, in about 2.5-3 hours. This is actionaable information that you can start implementing RIGHT NOW.
Will this course get me on the cover of TIME?
Maybe! I make no promises, but the information inside this course has a proven track record. If you put in the time, you should be able to build a media portfolio in a few months. After that, if you're story and product is good enough, you could wind up on the cover of time.

This course is not open for enrollment.